Business Still Thinks Social Media Is A Fad. I wonder why

Here is a fun graphic that tells the tale about social media, created by Angela Nielsen, of One Lily Creative Agency, a full-service web and print design company.

Angela blogs, “Almost every day I talk with business owners who think social media is a fad, and if they just hold out long enough that it will go away. Or others that think social media is only used for sharing pictures of grandchildren and telling the world what you made for dinner. In a time where people are using their Blackberry to check-in at a client meeting, their iphone to record a video from a seminar and post it on Facebook, or CEO’s reaching out to connections on LinkedIn to find a new employee – social media is now more business than ever.”

Myself, I observe that business is too “business” to notice that its customers, and their own meatware selves, have adopted and become accustomed to an online, mobile, and social blend of communicating and interacting. In other words, it’s perfectly acceptable for me to do this as an individual, but to think my business might adopt this – what are you, a nutcase? Do you work in marketing?

While business yawns about the lack of an ROI model for a channel it does not invest in, half of the 600 million Facebook users log on every day, spending 700 billion minutes per month – absolutely NOT thinking about the businesses NOT interested in them.

If ROI meant “return on interest,” the revenue would be zip. Oh yeah, for the yawning businesses, it actually is zip.

As Angela furthers points out: “If you aren’t using social media to connect with your audience, you can bet your competition is. If you need proof in the pudding or know someone who needs it, take a look at the following infographic illustrating the reach of social media.”

Amen, sister. ‘Nuff said. Check out Angela’s full post here.