CategoriesDigital Marketinge-Business

Name one tool you use all the time that you happily pay more money for. I’ll go first

It’s called Mixmax. I have no affiliation with them. It’s a100 employee company and they have raised tens of millions of dollars recently in financing.

Everyone’s heard of Calendly, right? You send someone a link, they open it, they can see all the different times on your calendar and book a time with you. It’s amazing,

But Mixmax has tons more bells and whistles and is completely free.

Their Gmail plugin makes it really easy to drop in all the different calendar links for a 30-minute meeting, sales calls, etc. You can insert different questions to pre-qualify.

This is by far the coolest feature. If you drag a PDF into the email. It will create a preview in the email so that people don’t forget to open up the attachment.

You can also check this Lightning Bowl on any email. It’ll show you how many times someone opened your email.


Is Your Business Idea Any Good? Here’s a quick an easy way to check

Build this simple prototype for any start-up idea you may have.

Create a landing page explaining in a very simple way the following: the problem your idea solves, how your product works, and specifically it will benefit the customers

Then create an email capture form to elicit customer commitment to the idea by asking for their email and promising to update them once the full product becomes available.

Tell them they’ll get special deals and discounts as your first customers. This should increase the conversion rate of the form.


CategoriesDigital Marketing

9 useful video hook templates to liven up your content

Here are nine video hook templates that you need to use in your social media marketing. If you’re not familiar with the term, the hook is what grabs your viewers’ attention so that they consume your content.

  1. You won’t believe …
  2. This is going to blow your mind
  3. X reasons you should [fill in the blank]
  4. X number of things I wish I knew before [fill in the blank]
  5. How I got from here to here, in a specified amount of time.
  6. X number of things you should do before [fill in the blank].
  7. Top five tools, creators, websites, whatever that you need for XYZ
  8. If you’re not receiving [fill in the result], then you need to be doing [fill in the advice].