CategoriesDigital Marketing

Does your business have a villain? Marketing lesson from application with a death wish

In 2019 Hinge, a popular dating app told everyone that they want to be deleted off their phones.

This application claimed it had a death wish, an actual death wish.

The company created Hingy, a mascot in the form of the app logo, and proceeded to destroy it in commercials in dozens of ways, showing potential Hinge users that they want them to find true love and delete the app.