CategoriesDigital Marketing

The Real Time Google Penguin Algorithm is rolling out

Google just confirmed the Rollout of the Real Time Penguin today on the Official Google Webmasters Central Blog.

This is it: Google Penguin 4.0. Now everything will happen in real time.
Google Penguin is officially part of Google’s Core Algorithm.

Important points about the Real Time Penguin

1. The Google Penguin positive or negative signal is now recalculated with every new crawl. Tools like Link Detox Boost is, therefore, the perfect tool also to “test & try” links effects and not only make the disavow work.

2. Google pointed out that Google Penguin will be more granular. That means that it now not only affects the whole site (or not). It has its impact on all levels like domain, folders, pages and probably also keywords and keyword groups. Anything that goes into the organic rankings will now be affected by the Penguin algorithm on a fine level. This will be harder to diagnose “small Penguin penalties” in many cases.

3. An aggressively SEOed part of a website trips the Penguin filter, while other parts are ranking fine.This comes with Google Penguin being granular from now on.

Read more about Real Time Google Penguin roll out here.

CategoriesDigital Marketing

Own a small business in Canada? Make sure your business is listed in these local business directories

Experienced Local SEO’s no doubt already understand the tremendous importance of citations for ranking well in Local Search.  Below are my recommendations for where to acquire citations for Canadian businesses after a qualitative (though fairly extensive) review of results across a number of industries, provinces, and city sizes.  Additional valuable guides have been published by Jim Rudnick and Dev Basu.