📙 April Dunford – Obviously Awesome
This book provides a great step by step process that any startup can follow to position their product, service, or company.
📘 Nancy Duarte – Resonate
This book shares the underlying story form of all great presentations that will not only create impact but will move people to action.
📕 Sean Ellis – Hacking Growth
This book walks readers through the process of creating and executing their own custom-made growth hacking strategy.
📗 Robert Cialdini – Influence
A psychology book examining the key ways people can be influenced.
📙 Geoffrey A. Moore – Crossing the Chasm
A book that focuses on the specifics of marketing high tech products during the early start-up period
If you can only choose 1-2 books, I’d prioritize April and Sean’s books. 🙌
What other marketing books would you add to the list?