CategoriesDigital Marketing

Where are your ideal customers hanging out online?

If you can’t answer that question, you’ve already lost the battle of getting in front of them.

Here’s exactly what you can do to know the WHERE:

✅ Survey your existing and potential customers (I really like Typeform).

✅ Check search terms to see what search results may be relevant for your audience.

✅ Use Google or SimilarWeb to find similar websites to the ones you selected above (In Google, add queries like “verse,” “verses,” “alternatives,” “sites like,” “similar sites” onto the end of the domains).

✅ Look for forums, Q&A sites, communities and groups related to your industry.

✅ Use tools like SparkToro to find what your audience reads, listens to, watches, follows, shares, and talks about online.

✅ Find influencers and/or authority bloggers that are popular in your niche.

✅ Monitor competitor mentions with Hootsuite or Sprout Social, Inc.

Anything else you’d like to add?