The Real Time Google Penguin Algorithm is rolling out
Google just confirmed the Rollout of the Real Time Penguin today on the Official Google Webmasters Central Blog.
Seven things to consider while planning out your content marketing strategy
There’s a lot of noise about content marketing today. Everyone’s talking about it. Businesses today need content marketing. It’s a critical aspect of being visible in today’s digital busy world, so why? There’s an abundance of information out there on…
Google has just released a 160-page PDF document called Search Quality Rating Guidelines putting and end to years of speculations about factors affecting website rankings on Google search result pages. (more…)
Conducting a Social Media Audit
Consumers are now generating over a quarter of content that affects the way brands present themselves in search engines. Those same consumers tend to that content more any promotional materials that brands generate themselves. No need to explain how important…
How To Build An Effective Social Marketing Strategy
In the 20th century, nearly every marketing problem had one solution—the 30 second TV ad. If you had a product to sell, you could reach everybody you needed to with a powerful, highly polished message in a very short period…
Google+ Strategy: Tips to Help Marketers Get Ready for Brand Pages
With 10 million confirmed users of Google+, and comScore reporting there were 20 million visitors to Google’s new social platform during its first 21 weeks of existence, it’s safe to say from a pure numbers perspective that Google+ is off…
Own a small business in Canada? Make sure your business is listed in these local business directories
Experienced Local SEO’s no doubt already understand the tremendous importance of citations for ranking well in Local Search. Below are my recommendations for where to acquire citations for Canadian businesses after a qualitative (though fairly extensive) review of Maps.Google.ca results across a…
Insanely useful tips on searching Twitter
As a marketing tool Twitter gets much more interesting and useful when you can filter out 99 percent of the junk that doesn’t apply to your objectives and focus on the stuff that matters. The basic search.twitter.com functionality is fine…
RIM and its problem
Research In Motion’s PlayBook hit stores April 19 and is the first tablet computer targeted at business users. And yet, surprisingly, RIM shares fell by 10 per cent or so several weeks earlier following the combined announcement of a 32-per-cent…
How do develop an awesome mobile app
Every computer science kid these days seems to have some kind of ‘app idea’. I’m sure you have one too. But how do you know if your idea is going to fly? Is there any way of trying to idea…