Alex Barankevych | Marketing. Technology.
If you can’t answer that question, you’ve already lost the battle of getting in front of them. Here’s exactly what you can do to know the WHERE: ✅ Survey your existing and potential customers (I really like Typeform). ✅ Check…
Google provided advice on what businesses should do with their Google My Business listings if they’re affected by COVID-19. To assist customers, businesses affected by COVID-19 are encouraged to update their Google My Business profile with with the most accurate…
A briefing on the latest organic and paid search innovations for marketing managers to review and action
Google just confirmed the Rollout of the Real Time Penguin today on the Official Google Webmasters Central Blog.
There’s a lot of noise about content marketing today. Everyone’s talking about it. Businesses today need content marketing. It’s a critical aspect of being visible in today’s digital busy world, so why? There’s an abundance of information out there on…
Google has just released a 160-page PDF document called Search Quality Rating Guidelines putting and end to years of speculations about factors affecting website rankings on Google search result pages. (more…)
Consumers are now generating over a quarter of content that affects the way brands present themselves in search engines. Those same consumers tend to that content more any promotional materials that brands generate themselves. No need to explain how important…
In the 20th century, nearly every marketing problem had one solution—the 30 second TV ad. If you had a product to sell, you could reach everybody you needed to with a powerful, highly polished message in a very short period…
With 10 million confirmed users of Google+, and comScore reporting there were 20 million visitors to Google’s new social platform during its first 21 weeks of existence, it’s safe to say from a pure numbers perspective that Google+ is off…
Experienced Local SEO’s no doubt already understand the tremendous importance of citations for ranking well in Local Search. Below are my recommendations for where to acquire citations for Canadian businesses after a qualitative (though fairly extensive) review of Maps.Google.ca results across a…
