Another lecture from the series on electronic marketing. John Blackmore, manager, Web & Content (Cognos SW) & Web Best Practices (IBM SWG) at IBM talked about creating sales funnels online.
Presentation
[slideshare id=3630438&doc=emarketingmbamar2010-100403142201-phpapp02]
Audio
[podcast]/media/podcasts/John-Blackmore-Web-Best-Practices.mp3[/podcast]